GOOGLE CES

ART DIRECTION, BRAND GUIDELINES, MOTION GUIDELINES

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022 much like a million other things it was scheduled and then canceled. Prior to it being canceled we were commissioned by the Google Events and Experiences Team to develop the brand for Google's presence at the event. The concept for Google was "Better Together" showcasing how Android and Google products work better when used together. We developed the visual identity and oversaw design across motion, graphic and physical applications. Here's to 2023! 

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022 much like a million other things it was scheduled and then canceled. Prior to it being canceled we were commissioned by the Google Events and Experiences Team to develop the brand for Google's presence at the event. The concept for Google was "Better Together" showcasing how Android and Google products work better when used together. We developed the visual identity and oversaw design across motion, graphic and physical applications. Here's to 2023!

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022 much like a million other things it was scheduled and then canceled. Prior to it being canceled we were commissioned by the Google Events and Experiences Team to develop the brand for Google's presence at the event. The concept for Google was "Better Together" showcasing how Android and Google products work better when used together. We developed the visual identity and oversaw design across motion, graphic and physical applications. Here's to 2023!

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022 much like a million other things it was scheduled and then canceled. Prior to it being canceled we were commissioned by the Google Events and Experiences Team to develop the brand for Google's presence at the event. The concept for Google was "Better Together" showcasing how Android and Google products work better when used together. We developed the visual identity and oversaw design across motion, graphic and physical applications. Here's to 2023!

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022 much like a million other things it was scheduled and then canceled. Prior to it being canceled we were commissioned by the Google Events and Experiences Team to develop the brand for Google's presence at the event. The concept for Google was "Better Together" showcasing how Android and Google products work better when used together. We developed the visual identity and oversaw design across motion, graphic and physical applications. Here's to 2023!

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As a first step we developed the overall look and feel of the identity and how the graphic language would come to life on numerous screens and applications throughout the Google CES space. Hero graphics were developed to create the overall tone and voice and explore how the various products and brands played together consistently.

As a first step we developed the overall look and feel of the identity and how the graphic language would come to life on numerous screens and applications throughout the Google CES space. Hero graphics were developed to create the overall tone and voice and explore how the various products and brands played together consistently.

As a first step we developed the overall look and feel of the identity and how the graphic language would come to life on numerous screens and applications throughout the Google CES space. Hero graphics were developed to create the overall tone and voice and explore how the various products and brands played together consistently.

As a first step we developed the overall look and feel of the identity and how the graphic language would come to life on numerous screens and applications throughout the Google CES space. Hero graphics were developed to create the overall tone and voice and explore how the various products and brands played together consistently.

As a first step we developed the overall look and feel of the identity and how the graphic language would come to life on numerous screens and applications throughout the Google CES space. Hero graphics were developed to create the overall tone and voice and explore how the various products and brands played together consistently.

Google CES 2022's graphic language celebrates products and brands coming together to be better by leaning into the four-color print process with overlays, overprints and thick graphic lines creating a distinct graphic vernacular.

Google CES 2022's graphic language celebrates products and brands coming together to be better by leaning into the four-color print process with overlays, overprints and thick graphic lines creating a distinct graphic vernacular.

Google CES 2022's graphic language celebrates products and brands coming together to be better by leaning into the four-color print process with overlays, overprints and thick graphic lines creating a distinct graphic vernacular.

Google CES 2022's graphic language celebrates products and brands coming together to be better by leaning into the four-color print process with overlays, overprints and thick graphic lines creating a distinct graphic vernacular.

Google CES 2022's graphic language celebrates products and brands coming together to be better by leaning into the four-color print process with overlays, overprints and thick graphic lines creating a distinct graphic vernacular.

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Finally we built the visual language into guidelines for other agencies to start crafting architecture, furniture, animations and programming from.

Finally we built the visual language into guidelines for other agencies to start crafting architecture, furniture, animations and programming from.

Finally we built the visual language into guidelines for other agencies to start crafting architecture, furniture, animations and programming from.

Finally we built the visual language into guidelines for other agencies to start crafting architecture, furniture, animations and programming from.

Finally we built the visual language into guidelines for other agencies to start crafting architecture, furniture, animations and programming from.

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PRODUCTION:

TYPOGRAPHY:
GOOGLE SANS, ANDROID CIRCULAR

MOTION
BLOCK & TACKLE

SIGNAGE AND ARCHITECTURE
DEEP LOCAL


OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

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