MERISTEM FARMS

WE DID: ART DIRECTION / BRAND IDENTITY / CAMPAIGN / PACKAGING

YEAR COMPLETED: 2021

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Meristem Farms is a family-owned cannabis farm operating out of beautiful Morristown, VT.Their founders are advocates of CBD education and policy and believe that hemp should make you happy not high. The aimed to create a farm to consumer brand and worked with us to craft a brand narrative, identity, marketing materials as well as packaging fortheir first line of products.

Meristem Farms is a family-owned cannabis farm operating out of beautiful Morristown, VT.Their founders are advocates of CBD education and policy and believe that hemp should make you happy not high. The aimed to create a farm to consumer brand and worked with us to craft a brand narrative, identity, marketing materials as well as packaging fortheir first line of products.

Meristem Farms is a family-owned cannabis farm operating out of beautiful Morristown, VT.Their founders are advocates of CBD education and policy and believe that hemp should make you happy not high. The aimed to create a farm to consumer brand and worked with us to craft a brand narrative, identity, marketing materials as well as packaging fortheir first line of products.

Meristem Farms is a family-owned cannabis farm operating out of beautiful Morristown, VT.Their founders are advocates of CBD education and policy and believe that hemp should make you happy not high. The aimed to create a farm to consumer brand and worked with us to craft a brand narrative, identity, marketing materials as well as packaging fortheir first line of products.

Meristem Farms is a family-owned cannabis farm operating out of beautiful Morristown, VT.Their founders are advocates of CBD education and policy and believe that hemp should make you happy not high. The aimed to create a farm to consumer brand and worked with us to craft a brand narrative, identity, marketing materials as well as packaging fortheir first line of products.

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The goal of the Meristem brand was to be simple, clear and helpful so all packaging and touchpoints led with the statement that Meristem Farms CBD makes their users happy not high. Additionally important to tell was the story of Vermont which was featured prominently throughout the brand.

The goal of the Meristem brand was to be simple, clear and helpful so all packaging and touchpoints led with the statement that Meristem Farms CBD makes their users happy not high. Additionally important to tell was the story of Vermont which was featured prominently throughout the brand.

The goal of the Meristem brand was to be simple, clear and helpful so all packaging and touchpoints led with the statement that Meristem Farms CBD makes their users happy not high. Additionally important to tell was the story of Vermont which was featured prominently throughout the brand.

The goal of the Meristem brand was to be simple, clear and helpful so all packaging and touchpoints led with the statement that Meristem Farms CBD makes their users happy not high. Additionally important to tell was the story of Vermont which was featured prominently throughout the brand.

The goal of the Meristem brand was to be simple, clear and helpful so all packaging and touchpoints led with the statement that Meristem Farms CBD makes their users happy not high. Additionally important to tell was the story of Vermont which was featured prominently throughout the brand.

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The Meristem Farms logomark features a simple and unique typographic lockup as well as the Meristem leaf icon which can be used in various applications or as a standalone mark which represented the fingerprint of the famrers with the hemp plant.  

The Meristem Farms logomark features a simple and unique typographic lockup as well as the Meristem leaf icon which can be used in various applications or as a standalone mark which represented the fingerprint of the famrers with the hemp plant.  

The Meristem Farms logomark features a simple and unique typographic lockup as well as the Meristem leaf icon which can be used in various applications or as a standalone mark which represented the fingerprint of the famrers with the hemp plant.

The Meristem Farms logomark features a simple and unique typographic lockup as well as the Meristem leaf icon which can be used in various applications or as a standalone mark which represented the fingerprint of the famrers with the hemp plant.

The Meristem Farms logomark features a simple and unique typographic lockup as well as the Meristem leaf icon which can be used in various applications or as a standalone mark which represented the fingerprint of the famrers with the hemp plant.

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A custom set of illustrations were designed and drawn to mimic classic flora botanical illustrations to be featured on packaging and across social media. 

A custom set of illustrations were designed and drawn to mimic classic flora botanical illustrations to be featured on packaging and across social media.

A custom set of illustrations were designed and drawn to mimic classic flora botanical illustrations to be featured on packaging and across social media.

A custom set of illustrations were designed and drawn to mimic classic flora botanical illustrations to be featured on packaging and across social media.

A custom set of illustrations were designed and drawn to mimic classic flora botanical illustrations to be featured on packaging and across social media.

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CREDITS:

ADDITIONAL DESIGN:
ALLISON GILBERT

COPY WRITING:
EMILY PRESS, KIYOMI DONG

PROJECT MANAGEMENT:
JEN FOX

PRODUCTION:

PRINTING:
VILLANTI

TYPOGRAPHY:

WREMENA BY TEMPORARY STATE
COLUMBIA SANS BY PRODUCTION TYPE

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