SOUNDRY

WE DID: ART DIRECTION / BRAND IDENTITY / CAMPAIGN / NAMING

YEAR COMPLETED: 2021

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Soundry is an online hub and resource for complementary and alternative medicine (CAM) providers to grow their business and reach a wider audience. CAM practices provide alternative medicine to patients such as massage therapy, reiki, acupuncture and sound baths. With Soundry, providers gain access to tools and recourses while patients can search a database for recommended providers.

Soundry is an online hub and resource for complementary and alternative medicine (CAM) providers to grow their business and reach a wider audience. CAM practices provide alternative medicine to patients such as massage therapy, reiki, acupuncture and sound baths. With Soundry, providers gain access to tools and recourses while patients can search a database for recommended providers.

Soundry is an online hub and resource for complementary and alternative medicine (CAM) providers to grow their business and reach a wider audience. CAM practices provide alternative medicine to patients such as massage therapy, reiki, acupuncture and sound baths. With Soundry, providers gain access to tools and recourses while patients can search a database for recommended providers.

Soundry is an online hub and resource for complementary and alternative medicine (CAM) providers to grow their business and reach a wider audience. CAM practices provide alternative medicine to patients such as massage therapy, reiki, acupuncture and sound baths. With Soundry, providers gain access to tools and recourses while patients can search a database for recommended providers.

Soundry is an online hub and resource for complementary and alternative medicine (CAM) providers to grow their business and reach a wider audience. CAM practices provide alternative medicine to patients such as massage therapy, reiki, acupuncture and sound baths. With Soundry, providers gain access to tools and recourses while patients can search a database for recommended providers.

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The Soundry identity and visual system focused on the concept of flow; information flowing from provider to patient and a provider's brand flowing outward to access more patients. The Soundry S mark reflected this flow through a unique and organic mark.

The Soundry identity and visual system focused on the concept of flow; information flowing from provider to patient and a provider's brand flowing outward to access more patients. The Soundry S mark reflected this flow through a unique and organic mark.

The Soundry identity and visual system focused on the concept of flow; information flowing from provider to patient and a provider's brand flowing outward to access more patients. The Soundry S mark reflected this flow through a unique and organic mark.

The Soundry identity and visual system focused on the concept of flow; information flowing from provider to patient and a provider's brand flowing outward to access more patients. The Soundry S mark reflected this flow through a unique and organic mark.

The Soundry identity and visual system focused on the concept of flow; information flowing from provider to patient and a provider's brand flowing outward to access more patients. The Soundry S mark reflected this flow through a unique and organic mark.

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We created the Soundry brand to reflect the call and response of patient and provider through two typefaces that worked together in headlines and a wide color palette that could be paired together.

We created the Soundry brand to reflect the call and response of patient and provider through two typefaces that worked together in headlines and a wide color palette that could be paired together.

We created the Soundry brand to reflect the call and response of patient and provider through two typefaces that worked together in headlines and a wide color palette that could be paired together.

We created the Soundry brand to reflect the call and response of patient and provider through two typefaces that worked together in headlines and a wide color palette that could be paired together.

We created the Soundry brand to reflect the call and response of patient and provider through two typefaces that worked together in headlines and a wide color palette that could be paired together.

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In addition to the Soundry brand we created a toolkit that Soundry could use to uniquely brand all of their providers in their network to give them a unique look that tied back to the Soundry brand.

In addition to the Soundry brand we created a toolkit that Soundry could use to uniquely brand all of their providers in their network to give them a unique look that tied back to the Soundry brand.

In addition to the Soundry brand we created a toolkit that Soundry could use to uniquely brand all of their providers in their network to give them a unique look that tied back to the Soundry brand.

In addition to the Soundry brand we created a toolkit that Soundry could use to uniquely brand all of their providers in their network to give them a unique look that tied back to the Soundry brand.

In addition to the Soundry brand we created a toolkit that Soundry could use to uniquely brand all of their providers in their network to give them a unique look that tied back to the Soundry brand.

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CREDITS:

ADDITIONAL DESIGN:
GAEB CARDINALE, DAN FELDMAN

WRITER & STRATEGY:

BRIAN WHITE, SIGRID JAKOB

PROJECT MANAGEMENT:
JUSTEN BLAZE

PRODUCTION:

TYPOGRAPHY:
APERCU PRO BY COLOPHON
ALPINA BY GRILLI TYPE

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