Do the work, don’t just talk about it

Deadlines and paramaters make better work

Simplicity matters

Solve problems not portfolios

Do what's next not what's been done

Be safe, use a strategy

Don’t repeat solutions

Don't be precious

Play well with others

Never chew with your mouth full

Our POV is to have a POV

More isn't better, better is better

Bring snacks, not egos

Get to wrong answers faster

Measure twice, try to cut once

Sometimes its ok to make the logo bigger, sometimes

Open from 9ish to 6ish

Don't overwhelm your users

Don’t wear sleeves (So there’s nothing to roll up)

It isn't over til it's over

Systems not silos

Prototypes not decks

Work better not harder

Be clear not complicated

Leave it better than you found it

Don't run with scissors

Be the fun meeting

Be the stage, not the star