Simplicity matters

Do the work, don’t just talk about it

Our POV is to have a POV

Get to wrong answers faster

Be the stage, not the star

Deadlines and paramaters make better work

Don’t wear sleeves (So there’s nothing to roll up)

Sometimes its ok to make the logo bigger, sometimes

Measure twice, try to cut once

Prototypes not decks

Work better not harder

More isn't better, better is better

Bring snacks, not egos

Do what's next not what's been done

Never chew with your mouth full

Don't be precious

Open from 9ish to 6ish

Systems not silos

Be clear not complicated

Don't overwhelm your users

Solve problems not portfolios

It isn't over til it's over

Be safe, use a strategy

Leave it better than you found it

Don’t repeat solutions

Play well with others

Be the fun meeting

Don't run with scissors