Measure twice, try to cut once

Simplicity matters

Do the work, don’t just talk about it

Do what's next not what's been done

Work better not harder

Be clear not complicated

More isn't better, better is better

Don’t repeat solutions

Don't be precious

Systems not silos

Never chew with your mouth full

Deadlines and paramaters make better work

Play well with others

Solve problems not portfolios

Our POV is to have a POV

Be safe, use a strategy

Be the fun meeting

Prototypes not decks

Get to wrong answers faster

Be the stage, not the star

Open from 9ish to 6ish

Bring snacks, not egos

It isn't over til it's over

Don't overwhelm your users

Don't run with scissors

Leave it better than you found it

Sometimes its ok to make the logo bigger, sometimes

Don’t wear sleeves (So there’s nothing to roll up)