policy №
37
Prototypes not decks
Simplicity matters
Don't run with scissors
Measure twice, try to cut once
Open from 9ish to 6ish
Do the work, don’t just talk about it
Bring snacks, not egos
Deadlines and paramaters make better work
Be clear not complicated
Leave it better than you found it
Sometimes its ok to make the logo bigger, sometimes
Don't be precious
Never chew with your mouth full
Don’t repeat solutions
Systems not silos
Our POV is to have a POV
Play well with others
Don't overwhelm your users
Be safe, use a strategy
Be the stage, not the star
Solve problems not portfolios
Work better not harder
Don’t wear sleeves (So there’s nothing to roll up)
Be the fun meeting
Get to wrong answers faster
More isn't better, better is better
Do what's next not what's been done
It isn't over til it's over
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
Juxtapose
kenvue
nike
OPEN AI
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
