policy №
37
Be clear not complicated
Measure twice, try to cut once
Do what's next not what's been done
Solve problems not portfolios
Our POV is to have a POV
Never chew with your mouth full
Play well with others
Open from 9ish to 6ish
Don’t repeat solutions
Work better not harder
Get to wrong answers faster
Sometimes its ok to make the logo bigger, sometimes
Be safe, use a strategy
Do the work, don’t just talk about it
Don't overwhelm your users
Deadlines and paramaters make better work
Don't be precious
Don’t wear sleeves (So there’s nothing to roll up)
Don't run with scissors
Be the stage, not the star
More isn't better, better is better
It isn't over til it's over
Bring snacks, not egos
Be the fun meeting
Simplicity matters
Systems not silos
Leave it better than you found it
Prototypes not decks
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
