policy №
37
Get to wrong answers faster
Play well with others
Be the stage, not the star
Do the work, don’t just talk about it
Don't be precious
Deadlines and paramaters make better work
Be the fun meeting
Measure twice, try to cut once
Don't overwhelm your users
Leave it better than you found it
Sometimes its ok to make the logo bigger, sometimes
Don't run with scissors
Solve problems not portfolios
Open from 9ish to 6ish
Do what's next not what's been done
Systems not silos
Our POV is to have a POV
Don’t wear sleeves (So there’s nothing to roll up)
Be safe, use a strategy
Be clear not complicated
Don’t repeat solutions
Simplicity matters
Never chew with your mouth full
It isn't over til it's over
Bring snacks, not egos
Prototypes not decks
Work better not harder
More isn't better, better is better
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
