policy №
37
Systems not silos
Be safe, use a strategy
Leave it better than you found it
Open from 9ish to 6ish
Play well with others
Our POV is to have a POV
Be the stage, not the star
Be the fun meeting
Work better not harder
Measure twice, try to cut once
Do what's next not what's been done
Get to wrong answers faster
Bring snacks, not egos
Prototypes not decks
Deadlines and paramaters make better work
Solve problems not portfolios
Don't overwhelm your users
Don’t repeat solutions
Do the work, don’t just talk about it
Don't run with scissors
Don’t wear sleeves (So there’s nothing to roll up)
More isn't better, better is better
It isn't over til it's over
Be clear not complicated
Don't be precious
Simplicity matters
Sometimes its ok to make the logo bigger, sometimes
Never chew with your mouth full
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
