Be safe, use a strategy

Don’t wear sleeves (So there’s nothing to roll up)

Be the stage, not the star

Do the work, don’t just talk about it

Get to wrong answers faster

Systems not silos

Measure twice, try to cut once

Deadlines and paramaters make better work

It isn't over til it's over

Simplicity matters

Don’t repeat solutions

Work better not harder

Be the fun meeting

Prototypes not decks

Open from 9ish to 6ish

Never chew with your mouth full

Do what's next not what's been done

Don't run with scissors

More isn't better, better is better

Leave it better than you found it

Our POV is to have a POV

Sometimes its ok to make the logo bigger, sometimes

Bring snacks, not egos

Don't overwhelm your users

Play well with others

Solve problems not portfolios

Don't be precious

Be clear not complicated