Blending narrative and experience design, we redesigned the new Achilles Heel store on Shopify and a campaign that got people thinking, feeling, and running.

We worked with Achilles Heel to modernize the brand, and celebrate their 25th anniversary. Together, we developed the campaign, refreshed the brand identity, and a fully custom Shopify site. The result? a great party (we got a racing bib printed on a cake), 132 runs logged and a campaign that moved people far beyond the finish line.

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