Alfred

HELLO ALFRED

ART DIRECTION, BRAND DESIGN, CAMPAIGN, PRINT DESIGN, WEBSITE

Alfred is a company focused on redefining the future of city living for residents, property owners and brands by providing helpful in home services, personal assistance and software in Alfred managed buildings. Alfred launched in 2014 and needed an update to their identity system to reflect that their business serviced both renters as a conceirge, and property managers as a software platform.

The new identity system centered around the strategy that Alfred gives you your time back by offering the help you need for the life you want, whatever that might be. We created a logo mark to reflect Alfred's exponential power to help users get that time back while also shortening the name from Hello Alfred to just Alfred.

The new identity system centered around the strategy that Alfred gives you your time back by offering the help you need for the life you want, whatever that might be. We created a logo mark to reflect Alfred's exponential power to help users get that time back while also shortening the name from Hello Alfred to just simply Alfred.

In addition to developing various marketing and communications pieces for Alfred, we also worked with photographer Rich Gilligan to give Alfred a suite of imagery to help showcase the services that they offer and the people that they help.

In addition to rebranding Alfred, we also rebranded the Alfred property management system AlfredOS. With Alfred OS, building and property managers can sign leases, create service and maintenence requirements and see the well-being of their building through a custom dashboard.

In addition to rebranding Alfred, we also rebranded the Alfred property management system AlfredOS. With Alfred OS building and property managers can sign leases, create service and maintenence requirements and see the well-being of their building through a custom dashboard.

In addition to rebranding Alfred, we also rebranded the Alfred property management system AlfredOS. With Alfred OS building and property managers can sign leases, create service and maintenence requirements and see the well-being of their building through a unique and custom dashboard.

CREDITS:

ADDITIONAL DESIGN:
LUKE WILLIAMS, JOYCE SHA, RORY KING

PRODUCT DESIGN:
DEVLIN MOORE

PROJECT MANAGEMENT:
MORGAN MAYER

WRITER & STRATEGIST:
HANNAH MCWILLIAMS

PRODUCTION:

PHOTOGRAPHER:
RICH GILLIGAN

WEB DEVELOPMENT:
ERIC KWONG, IGNACIO KANO

TYPOGRAPHY:
AEONIK PRO BY COTYPE FOUNDRY
CANELA BY COMMERCIAL TYPE