NIKE SUSTAINABILITY

ART DIRECTION, BRAND IDENTITY, CAMPAIGN, PRINT DESIGN

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. The goal of the initiative is to create less environmental impact in every community, particularly those most impacted by climate change. To accomplish this Nike is developing new ways to source, process and manufacture their products as well as offering customers new ways to repair, refurbish and recycle their used Nike gear. We branded the initiative and helped tell the narrative of how customers can recycle and donate, repair and refurbish their Nike gear to help the initiative.

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. The goal of the initiative is to create less environmental impact in every community, particularly those most impacted by climate change. To accomplish this Nike is developing new ways to source, process and manufacture their products as well as offering customers new ways to repair, refurbish and recycle their used Nike gear. We branded the initiative and helped tell the narrative of how customers can recycle and donate, repair and refurbish their Nike gear to help the initiative.

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. The goal of the initiative is to create less environmental impact in every community, particularly those most impacted by climate change. To accomplish this Nike is developing new ways to source, process and manufacture their products as well as offering customers new ways to repair, refurbish and recycle their used Nike gear. We branded the initiative and helped tell the narrative of how customers can recycle and donate, repair and refurbish their Nike gear to help the initiative.

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. The goal of the initiative is to create less environmental impact in every community, particularly those most impacted by climate change. To accomplish this Nike is developing new ways to source, process and manufacture their products as well as offering customers new ways to repair, refurbish and recycle their used Nike gear. We branded the initiative and helped tell the narrative of how customers can recycle and donate, repair and refurbish their Nike gear to help the initiative.

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. The goal of the initiative is to create less environmental impact in every community, particularly those most impacted by climate change. To accomplish this Nike is developing new ways to source, process and manufacture their products as well as offering customers new ways to repair, refurbish and recycle their used Nike gear. We branded the initiative and helped tell the narrative of how customers can recycle and donate, repair and refurbish their Nike gear to help the initiative.

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The Move To Zero brand and additional Sustainability Services identity system features the "Nike pinwheel" developed in the 70s to denote Nike's efforts to work with the community in Oregon. The identity system was also built closely to fall under the Nike brand guidelines and tone of voice guidelines.

The Move To Zero brand and additional Sustainability Services identity system features the "Nike pinwheel" developed in the 70s to denote Nike's efforts to work with the community in Oregon. The identity system was also built closely to fall under the Nike brand guidelines and tone of voice guidelines.

The Move To Zero brand and additional Sustainability Services identity system features the "Nike pinwheel" developed in the 70s to denote Nike's efforts to work with the community in Oregon. The identity system was also built closely to fall under the Nike brand guidelines and tone of voice guidelines. 

The Move To Zero brand and additional Sustainability Services identity system features the "Nike pinwheel" developed in the 70s to denote Nike's efforts to work with the community in Oregon. The identity system was also built closely to fall under the Nike brand guidelines and tone of voice guidelines. 

The Move To Zero brand and additional Sustainability Services identity system features the "Nike pinwheel" developed in the 70s to denote Nike's efforts to work with the community in Oregon. The identity system was also built closely to fall under the Nike brand guidelines and tone of voice guidelines.

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Out of home and in store placements feature explanations of each service and how consumers can stop into stores to utilize them. The design system featured illustrations and typographic illustrations to further explain the concept visually.

Out of home and in store placements feature explanations of each service and how consumers can stop into stores to utilize them. The design system featured illustrations and typographic illustrations to further explain the concept visually.

Out of home and in store placements feature explanations of each service and how consumers can stop into stores to utilize them. The design system featured illustrations and typographic illustrations to further explain the concept visually. 

Out of home and in store placements feature explanations of each service and how consumers can stop into stores to utilize them. The design system featured illustrations and typographic illustrations to further explain the concept visually.

Out of home and in store placements feature explanations of each service and how consumers can stop into stores to utilize them. The design system featured illustrations and typographic illustrations to further explain the concept visually.

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We developed the creative guidelines and made them flexible enough to launch anywhere in the world while keeping a consistent Move to Zero message.

We developed the creative guidelines and made them flexible enough to launch anywhere in the world while keeping a consistent Move to Zero message.

We developed the creative guidelines and made them flexible enough to launch anywhere in the world while keeping a consistent Move to Zero message.

We developed the creative guidelines and made them flexible enough to launch anywhere in the world while keeping a consistent Move to Zero message.

We developed the creative guidelines and made them flexible enough to launch anywhere in the world while keeping a consistent Move to Zero message.

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CREDITS:

ADDITIONAL DESIGN:
EDAN MICHENER, HENRY COOK

WRITING:
BRANDON WELLS, TIM HUTCHINSON

PROJECT MANAGEMENT:
KAYLA BRIES, ALEC CARRIER, JENNIFER HU


CONCEPT DESIGN
ACCEPT + PROCEED, NIKE BRAND TEAM, BRANDON MECALFE

PRODUCTION:

PHOTOGRAPHY/VIDEOGRAPHY:
MARCUS SWANSON

ILLUSTRATION:
KODY MASON

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

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