LOGOTYPE  The new identity system features the "Nike pinwheel" developed in the 1970’s to express Nike’s efforts to help their community in Oregon, front and center. The logo system works within the Move to Zero identity guidelines previously built by Nike, building from it to showcase the three stages of sustainability.

GUIDELINES  To bring Sustainability Services to life, we partnered with Nike and RGA to help develop and launch films, copy, and creative guidelines for use in international markets while keeping a consistent Move to Zero message.

CAMPAIGN  We worked with Young Hero to help develop a campaign launch targeted to Gen Zers to educate and inspire them to take action. We focused the narrative around three young protagonists, showing how they interact with and use the Nike sustainability services.

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of Nike footwear and apparel uses recycled materials.

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PHOTOGRAPHY  To help document and showcase the recycling process, we worked to document and create an image library of how recycling happens behind the scenes at Nike. These images were used in social media, the Nike app, and on the Nike Sustainability website.