GOPUFF

ART DIRECTION, CAMPAIGN, PRINT DESIGN

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Gopuff originally launched in 2013 with the promise of delivering anythingand everything to your door within hours, not days. We partnered with the Gopuff design team under their direction to help redesign the brandand visual communication system including advertising to helplaunch Gopuff in new markets and communicate their brand promise ofdelivering anything faster than fast.

Gopuff originally launched in 2013 with the promise of delivering anything and everything to your door within hours, not days. We partnered with the Gopuff design team under their direction to help redesign the brand and visual communication system including advertising to help launch Gopuff in new markets and communicate their brand promise of delivering anything faster than fast.

Gopuff originally launched in 2013 with the promise of delivering anything and everything to your door within hours, not days. We partnered with the Gopuff design team under their direction to help redesign the brand and visual communication system including advertising to help launch Gopuff in new markets and communicate their brand promise of delivering anything faster than fast.

Gopuff originally launched in 2013 with the promise of delivering anything and everything to your door within hours, not days. We partnered with the Gopuff design team under their direction to help redesign the brand and visual communication system including advertising to help launch Gopuff in new markets and communicate their brand promise of delivering anything faster than fast.

Gopuff originally launched in 2013 with the promise of delivering anything and everything to your door within hours, not days. We partnered with the Gopuff design team under their direction to help redesign the brand and visual communication system including advertising to help launch Gopuff in new markets and communicate their brand promise of delivering anything faster than fast.

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We helped to refresh the Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

We helped to refresh the Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

We helped to refresh the Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

We helped to refresh the Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

We helped to refresh the Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

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The Gopuff brand system features bright and bold appetizing photography of products front and center. Products can be swapped for various color backgrounds within the Gopuff brand system to help set them off in delicious, unexpected ways.

The Gopuff brand system features bright and bold appetizing photography of products front and center. Products can be swapped for various color backgrounds within the Gopuff brand system to help set them off in delicious, unexpected ways.

The Gopuff brand system features bright and bold appetizing photography of products front and center. Products can be swapped for various color backgrounds within the Gopuff brand system to help set them off in delicious, unexpected ways.

The Gopuff brand system features bright and bold appetizing photography of products front and center. Products can be swapped for various color backgrounds within the Gopuff brand system to help set them off in delicious, unexpected ways.

The Gopuff brand system features bright and bold appetizing photography of products front and center. Products can be swapped for various color backgrounds within the Gopuff brand system to help set them off in delicious, unexpected ways.

Promo pieces and out-of-home advertising feature a simple motion system known as endless shelf for products on Gopuff blue and cupboards indicating products sliding in and out of backgrounds in the Gopuff grid system. 

Promo pieces and out-of-home advertising feature a simple motion system known as endless shelf for products on Gopuff blue and cupboards indicating products sliding in and out of backgrounds in the Gopuff grid system.

Promo pieces and out-of-home advertising feature a simple motion system known as endless shelf for products on Gopuff blue and cupboards indicating products sliding in and out of backgrounds in the Gopuff grid system.

Promo pieces and out-of-home advertising feature a simple motion system known as endless shelf for products on Gopuff blue and cupboards indicating products sliding in and out of backgrounds in the Gopuff grid system.

Promo pieces and out-of-home advertising feature a simple motion system known as endless shelf for products on Gopuff blue and cupboards indicating products sliding in and out of backgrounds in the Gopuff grid system.

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For static and digital advertising we helped develop two campaigns focusing on headlines and products fast and situational lines paired with photos of people in need of Gopuff. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

For static and digital advertising we helped develop two campaigns focusing on headlines and products fast and situational lines paired with photos of people in need of Gopuff. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

For static and digital advertising we helped develop two campaigns focusing on headlines and products fast and situational lines paired with photos of people in need of Gopuff. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

For static and digital advertising we helped develop two campaigns focusing on headlines and products fast and situational lines paired with photos of people in need of Gopuff. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

For static and digital advertising we helped develop two campaigns focusing on headlines and products fast and situational lines paired with photos of people in need of Gopuff. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

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CREDITS:

CREATIVE DIRECTION
ANDREW GUIRGUIS

CONCEPT DESIGN
PORTO ROCHA


ADDITIONAL DESIGN:

OLIVIA KENNEY, RUAIDHRI KELLY, GREER MOSHER

MOTION DESIGN:
BELL BROTHERS

WRITING:

NICOLE JAMES, EAMON CONWAY, JEDD LEVINE

PROJECT MANAGEMENT:
BROOKE KNEPP, CANDICE ARNOLD, CAITLIN SKELLEY, CHRIS HOOVER, ERIC CHIAMPA

PRODUCTION:

PHOTOGRAPHY:
CHRISTINE MULLEN, EVAN FOSTER

TYPOGRAPHY:
ABC GINTO BY DINAMO

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

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