CHALLENGES Cybersecurity has a perception of being counted on when things go wrong. Propulsion aims to change that perception by believing that technology should be an enabler of growth, not a barrier to entry. The founding team recognized a gap in the market for an IT partner that could provide businesses with the same level of expertise, support, and access to advanced technologies enjoyed by their larger counterparts.

IDENTITY  Our visual identity for Propulsion was inspired by their name and mission. To stand out from a crowded market as being both premium and trustworthy, we crafted an identity focused on the upward momentum that Propulsion brings to any business. We positioned Propulsion as not just problem solvers but as proactive partners crafting an identifiable and motion forward mark and brand system.

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stolen in cybersecurity thefts to small and medium sized businesses in 2023 in the U.S.

LAUNCH + IMPACT  As Propulsion entered the crowded IT and cybersecurity market, the brand needed to appear as a leader with the industry. We built a robust set of brand applications to position the team as different, innovative, and experts in the future of business growth and technology, with an edge.