LOGOTYPE  We developed the Primum name referencing the hippocratic oath of “Primum non nocere,” “Do no har” physicians take to receive their medical license. The identity features a modified version of ABC Arizona by Dinamo Typefaces set in all caps, referencing classic Greek typography. The lowercase ‘i’ within the mark represents the oncologist, placing them at the center of their network.

DIGITAL SYSTEM  To express how Primum gives oncologists access to wide networks, we created a library of simple graphic illustrations and animations that explain how the product works, and the possibilities and potential that the network offers.

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oncologists onboarded to the product for the initial launch.

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“Working with Company Policy was truly a pleasure from start to finish; they handled the project and all our sometimes strange requests and tight timelines with ease!”

JOHN SYME; FOUNDER, PRIMUM

APPLICATION  Pairing oncologist portraits and illustrations, we created the Primum launch site and a launch campaign that captures the spirit and ambition of the brand, to attract new oncologists to the platform.