OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY
© COMPANY POLICY, 2026
We renamed, rebranded, and introduced the world to Evergreen as they changed their approach to cultivated meat. We built an identity that presents cultivated meat not as a novelty but as a source of year-round stability for the meat industry.
Problem After a decade of hype, disruption, and trendy branding, cultivated meat companies lost their momentum. Evergreen’s previous identity fell into a similar pitfall. Their leadership team came to us ready for a new model and a brand to match.
Solution We delivered naming, messaging, and a full identity system, then helped them launch a new website. The launch coincided with a $6M funding round and earned coverage in Food Engineering, Prepared Foods, and Protein Production Tech.
Strategy In an industry of disruptors, pricing instability, and uncertainty, we positioned Evergreen as a promise of stability and collaboration for the traditional meat providers. Infrastructure and solutions that augmented but never replaced the quality beef we all love.
Brand Changing the name Omeat to Evergreen is more than a brand refresh; it signals a change in leadership and the company’s mission. The new name and brand identity convey permanence, trust, and a nod to the natural world, communicating their dedication to research, science, and infrastructure support.
“Working with the team exceeded my expectations. The impact has been meaningful. Internally, it gave us a sharper way to describe who we are and what we’re building. Externally, it strengthened how we show up with partners, investors, and customers and improved the credibility of the story we’re telling at a vital stage for the company.”
JAMES MILLER,
PRESIDENT & CEO
activation The design system came to life through infographics that positioned Evergreen as credible and science-forward. Their rigor was balanced with external communications focused on what matters to the market: the burger on the plate, not the process behind it.
Evergreen is a cultivated beef producer helping stabilize the global meat supply chain through their unique science. By blending cultivated and traditional beef, they offer the industry price stability, quality control, and a delicious cultivated beef product to augment supplies.
We built a complete brand system from naming and strategy to brand identity and launch assets to coincide with a new funding round and partnership announcements. The positioning reframed Evergreen as a B2B infrastructure partner for meat producers and distributors, grounded in tradition, quality, and taste.
The brand launched in April 2026 alongside a $6M announcement funding round, bringing their total raise to over $55M. Evergreen is now working with distributors based in the United States and Singapore on blended ground beef products.
COMPANY POLICY TEAM
Adam Katz: Creative Direction
Nicole Banda: Project Management
Brian White: Strategy & Copy
Oliver Hilliker: Motion Design
Simon Hayes: Design
Aimee Lee: Design
CLIENT TEAM
Michael Carew
JIM MILLER
Eric Schulze
MIGNON XU
Sarah Zhang
TYPOGRAPHY
Colophon: Grenette
PHOTOGRAPHY
Love & War
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
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