OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY
© COMPANY POLICY, 2026
Starting a food business is no easy task. Remy Robotics makes becoming a food entrepreneur easier through their robotic “ghost” kitchens aimed to help emerging businesses scale their production. We partnered with their team to brand their new platform as they emerged from stealth and began to service the Miami and New York markets.
Problem Remy entered a market defined by labor shortages and growing concerns over automation. The challenge was introducing ambitious technology without alienating the food entrepreneurs it was built to support. The brand needed to position Remy as technology that empowers people rather than replaces them.
Solution Named after the character from Ratatouille, we ground the brand in a familiar symbol of passion, craft, and possibility. From strategy to visual identity, we built a brand that framed Remy’s technology as the next evolution of the tools that have always powered professional kitchens.
STRATEGY We positioned Remy in the long history of cooking, grounding their technology as the next in line of technical innovation. From fire to the microwave and beyond; Remy stands as next in the lineage that has allowed progress in cooking across generation.
BRAND Mechanical and culinary precision were brought together to show how the art meets technology. The brand was designed to feel tactile while being technical, a fine balance as a tool and an aid for progress all with the detail for taste.
DESIGN SYSTEM We crafted a design system where computer vision met taste showing how Remy’s technology can maximize both production and quality. The technical and appetizing sides of the brand met the appetizing as we paired food photography with wireframe, like line art to show how the product works both technically and financially to expand a chef’s capabilities.
dishes cooked, served, and delivered in the first year of operation.
Remy Robotics is an AI-powered robotic kitchen platform built for food entrepreneurs allowing them to expand their operations and capabilities. Following their pivot from a physical restaurant to an open platform for chefs in Miami and New York City, they looked to Company Policy to develop a launch name, story and identity.
Working in partnership with The Marketing Department who developed the core strategy Company Policy helped name the brand, and created the visual identity and launch materials as the company moved from stealth to a full U.S. market launch.
Following the launch their physical restaurant called ‘Better Days’ launched in New York City in late 2023, serving over 100,000 meals with an average rating of 4.7 stars before the public debut.
COMPANY POLICY TEAM
ADAM KATZ: Creative Direction
NICOLE BANDA: Project Management
OLIVER HILLIKER: Motion Design
ELIZABETH DEZEERY: Design
KOKO MORRILL: Design
ALEXANDER SOUKAKOS: Design
STRATEGY
ALAN PHILIPS: The Marketing Dept.
STEPHANIE FOX: The Marketing Dept.
CLIENT TEAM
MIRIAM LIEBANA
YEGOR TRAIMAN
TYPOGRAPHY
SUISSE: SWISS TYPEFACES
PHOTOGRAPHY
NICK FANCHER
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
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