5 POINT

Renowned for its programming and commitment to filmmaking and education in the outdoors, [.logo][.logo] worked with us to revamp their brand ahead of their 17th annual film festival. Located in Carbondale, Colorado, we elevated 5 Point as the premiere festival for adventure filmmaking by building a brand as exciting and bold as their films.

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IDENTITY  We created a new identity system for 5 Point drawing inspiration from the magic of film. We built a flexible word mark system to house their sub brands and various initiatives all featuring bold typography and an icon that evokes the feeling and excitement of sitting down in a dark theater. Our color palette and typographic system were designed to be exciting, new, and well adventurous while feeling grounded, human, and natural.

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LAUNCH  We developed accompanying elements for the festival leading up to it and for its duration such as social assets, posters, signage, title cards and animations. Our system was malleable, able to be changed on the fly as the festival embarks for an On the Road tour bringing the festival to more cities throughout the country.

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DIGITAL EXPERIENCE  We designed and developed the new 5 Point website building them a simple and customizable backend that allows anyone on their team to update visuals, dates and information.

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IT TAKES A VILLAGE:

CP TEAM: ADAM KATZ, OLIVER HILLIKER, SAM CHARPENTIER, ELIZABETH DEZEERY, NICOLE BANDA

, 5 POINT ADVENTURE FILM FESTIVAL TEAM: RYAN BURKE, CHARLIE TURNBULL, LUIS YLLANES, AIMEE YLLANES

TYPOGRAPHY: FK SCREAMER BY FLORIAN KARSTEN & RECKLESS NEUE BY DISPLAAY

PHOTOGRAPHY & FILMS PROVIDED BY THE 5 POINT TEAM AND USED IN AGREEMENT FROM THEIR VARIOUS FILMMAKERS

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5 POINT

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SPARK ADVISORS

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REMY ROBOTICS

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AIRBNB

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HONEYBOOK

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AUTOMAT

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NEON

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UNFOLD

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NIKE

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LILLI

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NEWLAND

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PRIMUM

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AGREATDAY

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REMOTE CONTROL

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GOOGLE CES

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HELLO ALFRED

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KEEN

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5 POINT

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

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© COMPANY POLICY, 2022

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HELLO@COMPANYPOLICY.STUDIO

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY
© COMPANY POLICY, 2022

SIGN UP FOR OUR NEWSLETTER

HELLO@COMPANYPOLICY.STUDIO