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© COMPANY POLICY, 2026
Every go to market tool makes the same promises with the same flimsy results. Unify turns that promise into action by connecting signals and insights into real outbound motion, all in one seamless workflow. We rebuilt their brand as a customer-first experience in a product-first category, helping Unify stand apart as the fastest-growing platform shaping the future of GTM.
Problem The GTM category gives buyers little incentive to choose one platform over another. Every brand leads with product features, and makes the same bulleted promises. Unify had built something genuinely different and needed a brand that communicated it clearly.
Solution We positioned Unify as a brand built for action. Unify wasn’t built for shortcuts, it was built to create connections and unlock new potential. The brand was built to go from moment to momentum in an instant.
Strategy While the rest of the industry competes on product features, Unify competes on real connections and customer impact. We positioned the brand as an honest voice in a market full of noise. Direct and customer-first where others are vague and feature-first.
Brand We created the Unify brand around customer emotion rather than product features. The identity is designed to feel active and in motion, using bold messaging, vibrant color, and a distinctive palette instead of relying on UI alone. The result is a brand that is human, warm, and full of momentum.
Unify is a leading go-to-market platform that brings signals, timing, and outbound execution into one connected workflow. It helps teams engage prospects at the right moment, with the right context, and turn more opportunities into revenue. Founded in San Francisco in 2013, Unify approached us to rebuild its identity from the ground up and differentiate their identity in a crowded category.
Company Policy rebuilt the brand from strategy through execution around the central idea: building your market pipeline is about creating building momentum. We created a brand system with motion at its core to move beyond product-led differentiation to form a distinct emotional connection.
Unify has since raised $40M in Series B funding at a $260M valuation, backed by Battery Ventures, the OpenAI Startup Fund, and Thrive Capital. Its customers include Cursor, Perplexity, and SoFi.
COMPANY POLICY TEAM
Adam Katz: Creative Direction
Nicole Banda: Project Management
ANNA HUGhES: Strategy
OLIVER HILLIKER: Motion Design
SIMON HAYES: Design
Christina Kwang: Design
Aimee Lee: Design
DEVELOPMENT
GEMIN PAK
CLIENT TEAM
Joel Califa
Austin Hughes
Hyewon Kim
Quintin Smith
TYPOGRAPHY
Feature Text: Commercial
Saans: Displaay Type
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
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