LOGOTYPE  The Newland logo was designed to emphasize the word “New” adding a slight italic to the W in the wordmark. Coupled with the mark is an N sunburst icon made to stand alone, and a glyph library to add a meme and sticker–like tactile feel to the identity.

PORTFOLIO  Our website design for Newland focused on putting the emphasis and focus on the work and solutions that Newland brings. We paired a straightforward tone of voice and copy with bold big visuals to showcase Newland’s work in a simple system.

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impressions created directly from their content in the agencies first year.