SOLUTION  To help introduce the 56 new categories, we developed a campaign concept and standards that worked off a simple system: real listing photo + copy line + category name + Airbnb logo. Once the concept was refined we then developed application standards so that the design system could be carried out around the globe in numerous languages.

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views of Categories listings in the first 4 months of the relaunch and campaign.

DIGITAL  We also worked with the in-house Airbnb team to develop creative concepts for lengthier digital and film applications.