STRATEGY  Uniswap Foundation supports and highlights the developers, researchers and delegates who use the blockchain protocol to create new projects and businesses in decentralized finance. Our strategy positioned the Foundation as the stage not the star, allowing the brand to highlight the amazing things their users can do with their tech to create what’s next in the blockchain and DeFi spaces.

IDENTITY  We recrafted the Uniswap Foundation iconic unicorn shield mark linking the Foundation to the Uniswap coin which is widely known in the web3 spaces. The new mark represents the limitless and imaginative potential of the Foundation, and represents the unity and creativity the Foundation offers its community.

BRAND SYSTEM  Throughout time people have looked up to the sky for connections and direction. The new brand system uses constellations to represent the intricate link and connections that fuel innovation and progress in the Foundation. Constellation patterns represent the spirit of exploration and discovery that define the brand.

‍

‍

[.counter]122[.counter]‍

grants funded in the Foundation’s first year

‍