NAME & IDENTITY  Technology and AI can often feel cold and overly-complex Automat isn’t. We helped name the brand and built their identity centered around the concept that Automat is your new “easy button.” To bring the brand to life, we combined geometric shapes, rich yet subtle color palettes, and playful illustrations to create a brand that feels modern yet approachable. Each design element, from logo to typography, acts as a friendly nod, signaling that while AI is at play, the humans behind it are as well.

$[.counter]3.75[.counter]M

seed funding raised by the Automat team in their first three months live.

LAUNCH  We integrated Automat’s new identity across communications channels. Geometric designs enrich the website we developed, while simple tangram-like illustrations bring marketing videos to life. Each element, whether digital or promotional, echoed Automat’s core promise of using AI to transform complexity into simplicity.