KEEN

ART DIRECTION, BRAND IDENTITY, NAMING, PRINT DESIGN, WEB DESIGN

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Keen is a free service that connects people to licensed Medicare advisors to help make their selection of healthcare as they get older as easy as possible. Keen takes the stress out of selecting the best plan option while maximizing a user's benefits. Keen operates with transparency and helps users along every step of the healthcare journey to ensure they make the best choice for themselves.

Keen is a free service that connects people to licensed Medicare advisors to help make their selection of healthcare as they get older as easy as possible. Keen takes the stress out of selecting the best plan option while maximizing a user's benefits. Keen operates with transparency and helps users along every step of the healthcare journey to ensure they make the best choice for themselves.

Keen is a free service that connects people to licensed Medicare advisors to help make their selection of healthcare as they get older as easy as possible. Keen takes the stress out of selecting the best plan option while maximizing a user's benefits. Keen operates with transparency and helps users along every step of the healthcare journey to ensure they make the best choice for themselves.

Keen is a free service that connects people to licensed Medicare advisors to help make their selection of healthcare as they get older as easy as possible. Keen takes the stress out of selecting the best plan option while maximizing a user's benefits. Keen operates with transparency and helps users along every step of the healthcare journey to ensure they make the best choice for themselves.

Keen is a free service that connects people to licensed Medicare advisors to help make their selection of healthcare as they get older as easy as possible. Keen takes the stress out of selecting the best plan option while maximizing a users benefits. Keen operates with transparency and helps user's along every step of the healthcare journey to ensure they make the best choice for themselves.

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The Keen logo mark features a custom typographic mark showing the progress a user can make with Keen by moving forward. We worked to help name and brand the company with Keen's founders to showcase how Keen supports its user's path forward through every step of their healthcare journey.

The Keen logo mark features a custom typographic mark showing the progress a user can make with Keen by moving forward. We worked to help name and brand the company with Keen's founders to showcase how Keen supports its user's path forward through every step of their healthcare journey.

The Keen logo mark features a custom typographic mark showing the progress a user can make with Keen by moving forward. We worked to help name and brand the company with Keen's founders to showcase how Keen supports its user's path forward through every step of their healthcare journey.

The Keen logo mark features a custom typographic mark showing the progress a user can make with Keen by moving forward. We worked to help name and brand the company with Keen's founders to showcase how Keen supports its user's path forward through every step of their healthcare journey.

The Keen logo mark features a custom typographic mark showing the progress a user can make with Keen by moving forward. We worked to help name and brand the company with Keen's founders to showcase how Keen supports its user's path forward through every step of their healthcare journey.

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A key feature of the Keen brand was the concept that they are transparent and trustworthy with real human advisors not just technology helping users. To help with this concept hand drawn annotations and markups were added to the brand to help express Keen's hand held guidance and transparent approach.

A key feature of the Keen brand was the concept that they are transparent and trustworthy with real human advisors not just technology helping users. To help with this concept hand drawn annotations and markups were added to the brand to help express Keen's hand held guidance and transparent approach.

A key feature of the Keen brand was the concept that they are transparent and trustworthy with real human advisors not just technology helping users. To help with this concept hand drawn annotations and markups were added to the brand to help express Keen's hand held guidance and transparent approach.

A key feature of the Keen brand was the concept that they are transparent and trustworthy with real human advisors not just technology helping users. To help with this concept hand drawn annotations and markups were added to the brand to help express Keen's hand held guidance and transparent approach.

A key feature of the Keen brand was the concept that they are transparent and trustworthy with real human advisors not just technology helping users. To help with this concept hand drawn annotations and markups were added to the brand to help express Keen's hand held guidance and transparent approach.

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User interface and user experience guidelines were also developed for Keen to be super simple, approachable and user friendly. Elements of hand drawn notations were added in as minor pieces to again showcase the human guide present at all times.

User interface and user experience guidelines were also developed for Keen to be super simple, approachable and user friendly. Elements of hand drawn notations were added in as minor pieces to again showcase the human guide present at all times.

User interface and user experience guidelines were also developed for Keen to be super simple, approachable and user friendly. Elements of hand drawn notations were added in as minor pieces to again showcase the human guide present at all times.

User interface and user experience guidelines were also developed for Keen to be super simple, approachable and user friendly. Elements of hand drawn notations were added in as minor pieces to again showcase the human guide present at all times.

User interface and user experience guidelines were also developed for Keen to be super simple, approachable and user friendly. Elements of hand drawn notations were added in as minor pieces to again showcase the human guide present at all times.

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CREDITS:

ADDITIONAL DESIGN:
GAEB CARDINALE, DAN FELDMAN

COPYWRITING:
BRIAN WHITE

PROJECT MANAGEMENT:
JUSTEN BLAZE

PRODUCTION:

PHOTOGRAPHY:
STUDIO FIRMA

TYPOGRAPHY:

ROOBERT BY DISPLAAY

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

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