AGREATDAY

ART DIRECTION, APPAREL DESIGN, BRAND IDENTITY, NAMING

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AGreatDay is an apparel company rooted inhockey tradition and culture. It was foundedin 2020 by two former hockey players to share and grow their love of the sport. AGreatDay features apparel focused on hockey as well asa bi-annual magazine with collaborations fromartists and fellow designers. We designed and named the company's identity as well as the accompanying apparel and merchandise.

AGreatDay is an apparel company rooted inhockey tradition and culture. It was foundedin 2020 by two former hockey players to share and grow their love of the sport. AGreatDay features apparel focused on hockey as well asa bi-annual magazine with collaborations fromartists and fellow designers. We designed and named the company's identity as well as the accompanying apparel and merchandise.

AGreatDay is an apparel company rooted inhockey tradition and culture. It was foundedin 2020 by two former hockey players to share and grow their love of the sport. AGreatDay features apparel focused on hockey as well asa bi-annual magazine with collaborations fromartists and fellow designers. We designed and named the company's identity as well as the accompanying apparel and merchandise.

AGreatDay is an apparel company rooted inhockey tradition and culture. It was foundedin 2020 by two former hockey players to share and grow their love of the sport. AGreatDay features apparel focused on hockey as well asa bi-annual magazine with collaborations fromartists and fellow designers. We designed and named the company's identity as well as the accompanying apparel and merchandise.

AGreatDay is an apparel company rooted inhockey tradition and culture. It was foundedin 2020 by two former hockey players to share and grow their love of the sport. AGreatDay features apparel focused on hockey as well asa bi-annual magazine with collaborations fromartists and fellow designers. We designed and named the company's identity as well as the accompanying apparel and merchandise.

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To help launch the brand prior to its first line we helped build out the social media account for AGreatDay which features stories of hockey history and lore as well as bits of pop culture and hockey fashion to build and develop the brand style and direction.

To help launch the brand prior to its first line we helped build out the social media account for AGreatDay which features stories of hockey history and lore as well as bits of pop culture and hockey fashion to build and develop the brand style and direction.

To help launch the brand prior to its first line we helped build out the social media account for AGreatDay which features stories of hockey history and lore as well as bits of pop culture and hockey fashion to build and develop the brand style and direction.

To help launch the brand prior to its first line we helped build out the social media account for AGreatDay which features stories of hockey history and lore as well as bits of pop culture and hockey fashion to build and develop the brand style and direction.

To help launch the brand prior to its first line we helped build out the social media account for AGreatDay which features stories of hockey history and lore as well as bits of pop culture and hockey fashion to build and develop the brand style and direction.

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The logomark consisted of a custom type lockup and simple iconic puck mark that was featured prominently in the masthead of the zine and on pieces of apparel and merchandise.

The logomark consisted of a custom type lockup and simple iconic puck mark that was featured prominently in the masthead of the zine and on pieces of apparel and merchandise.

The logomark consisted of a custom type lockup and simple iconic puck mark that was featured prominently in the masthead of the zine and on pieces of apparel and merchandise.

The logomark consisted of a custom type lockup and simple iconic puck mark that was featured prominently in the masthead of the zine and on pieces of apparel and merchandise.

The logomark consisted of a custom type lockup and simple iconic puck mark that was featured prominently in the masthead of the zine and on pieces of apparel and merchandise.

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We collaborated with the AGreatDay team to develop their initial capsule collection. In addition to the collection we developed the company's website and communications pieces.

We collaborated with the AGreatDay team to develop their initial capsule collection. In addition to the collection we developed the company's website and communications pieces.

We collaborated with  the AGreatDay team to develop their initial capsule collection. In addition to the collection we developed the company's website and communications pieces.

We collaborated with the AGreatDay team to develop their initial capsule collection. In addition to the collection we developed the company's website and communications pieces.

We collaborated with the AGreatDay team to develop their initial capsule collection. In addition to the collection we developed the company's website and communications pieces.

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CREDITS:

ADDITIONAL DESIGN:
DIMITRI PANKAS

PROJECT MANAGEMENT:
COLIN SEBASTIAN

PRODUCTION:

PRINTING:
ERIC MICHAEL, THOMAS GROUP PRINTING CO.

TYPOGRAPHY:

GT AMERICA BY GRILLI TYPE
GT ALPINA BY GRILL TYPE

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY

© COMPANY POLICY, 2022

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