BRAND ARCHITECTURE  We restructured Whisker’s brand architecture moving the Whisker holding company name to the spotlight over their product names for which they are known. This scalable framework helps align their products, creates future naming conventions and brings all of their disparate brands together into a flexible system for long-term growth.

IDENTITY  We refined the Whisker brand identity updating their logo, product wordmarks, and typography and color systems to give the brand a design language that ensures consistency from campaigns to packaging to digital moments. The result is a flexible, future-tested brand that reinforces Whisker’s leadership and premium products in connected pet care.

APPLICATION  We brought the new identity to life helping to design numerous touch points of their brand from campaigns and social assets to their new website and packaging and in-store displays.

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